digital masterclass 003 - messaging and framing

Join us for a stimulating morning of messaging and framing with Common Cause Australia co-director Mark Chenery.

Using insights derived from three decades of research on the human motivational system, Mark will explain which values unions need to engage through our communications in order to boost support for our work.

We’ll also workshop some examples of union communications in practice to explore which values and frames are being engaged and how these could be improved.

If you have a campaign case study you’d like to discuss or any ideas on what you would like the workshop to focus on please email sconnolly@unionsnsw.org.au.

In the meantime check out our messaging cheat sheet for tips and tricks on nailing framing and messaging.

See you on the 2 March 9.30am - 11.30am.

Tea and biscuits will be provided.



Saoirse Connolly · · 02 98815926


Tara Murphy Alice Salomon Dani Cooper Katie Hepworth Nathan Colombo Cathryn Jenkins Cameron Malcher Bronwyn Ridgway Gerry Constantinou david zhang Matthew Ng Jen Waddell Jason Mountney Joshua Lloyd Claire Pullen Neha Madhok Sara Smylie Colin Henderson Joe McKenzie Alison McLaughlin Michael Walker

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Thursday, March 02, 2017


09:30 AM – 11:30 AM


Executive Board Room, Trades Hall
4 10 Goulburn St
Sydney, NSW 2210

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