NSW unions are proud to support the Real Men Wear Pink initiative launched in Sydney recently. 

NSW unions are proud to support the Real Men Wear Pink initiative launched in Sydney recently.

The former location of the Vaucluse High School in Sydney’s eastern suburbs was completely drenched in pink on Tuesday, July 28, with the new Mark Moran senior village construction site embracing the National Breast Cancer Foundation’s Real Men Wear Pink campaign.

Over 130 Brookfield Multiplex workers and subcontractors, machinery and the mesh that surrounds the site were inundated with pink to raise funds and awareness towards a cure for the disease that affects 1 in 8 women in Australia.

Speaking at the launch Unions NSW Secretary Mark Lennon thanked the staff at the Brookfeild Multiplex and the Moron group for being the first company in the state to take up the Real Men Wear Pink campaign.

“I’d like to congratulate the workers and management from the Mark Moron Group who have gone to great lengths to make this event a huge success. I know some were working through the night to ensure everything was ready and they even tried to get pink dye for the concert pour that we are standing on today.

“Everyone knows someone who’s been affected by breast cancer, at Unions NSW we’ve had had a close colleague who had to fight it. With two women every hour diagnosed with breast cancer it is vital that we do what we can, when we can to raise much needed funds to find a prevention and cure. The workers here today have shown that they will stop at nothing to continue the fight against this insidious disease and for that I applaud them.”

Aimed at engaging the general public, the bright pink colours will be staying on the construction site for the next two months while the basis of work is completed. To keep fundraising levels kicking along, managers of the worksite introduced one major rule; wear pink or face the donation tin.

The initiative challenges men across the country to pink up in recognition of the women in their lives and in a mark of respect Mr Lennon vowed to wear pink for a week in an attempt to raise $1000.

CFMEU President Rita Malia said it was fantastic to see so many men get behind the campaign and urged everyone to dig deep for donations.

Unions will work in partnership with employers, workers and the National Breast Cancer Foundation to bring the initiative to other sites around the state to raise the awareness and the funds necessary for this very important research.

According to NBCF spokesperson, Melissa Millard, men as partners, fathers, brothers or friends are often overlooked in the breast cancer experience.

“The problem is that men are incredibly hard to reach and reluctant to talk about their journey, their experience of being thrown into the caring role and their feelings about not being able to fix it,” said Ms Millard. “Real Men Wear Pink is about getting men to “pink-up” and actively do something to help change the future of breast cancer.”

Evette Moran of The Mark Moran Group said she and Mark were delighted to host the launch of the National Breast Cancer Foundation's latest campaign, on-site at Mark Moran Vaucluse.

"The event was a wonderful success - truly extraordinary," Evette Moran said. "It is a great initiative that Brookfield Multiplex, Gazal Group and Unions NSW collaborated to support such an important cause, which impacts thousands of people within our community."

Brookfield Multiplex Director Harry Young said the team was excited to embrace pink and show its support for NBCF.

“Construction tends to be dominated by men, yet many of us have been affected by breast cancer in some way,” he explained. “Real Men Wear Pink is a fantastic opportunity for our industry to make a real difference.”

To get involved, register a fundraising page at www.realmenwearpink.org.au.

About the National Breast Cancer Foundation:

The National Breast Cancer Foundation is the leading community-funded organisation in Australia raising money for research into the prevention and cure of breast cancer. Since NBCF was established in 1994, over $105 million has been awarded to fund more than 370 Australian-based research projects to improve the health and wellbeing of those affected by breast cancer. For more information, visit www.nbcf.org.au 

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